Like most websites Airliner World uses cookies. We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Airliner World website. However, if you would like to, you can change your cookie settings at any time. Find out more

Continue

KLM’s Twitter flight

 

KLM says it is the first airline to add a flight to its schedule using Twitter.
December 1: Dutch airline KLM says it is the first airline to add a flight to its schedule following a 'bet' on the social media website Twitter.

In 2011 the Ultra Music Festival will be held from 25 to 27 March in Miami, Florida and KLM offered to add a non-stop flight from Amsterdam to Miami especially for the Dutch Dance Industry, if enough bids were made on the Internet from the Twitter request. The flight was filled within five hours, says KLM, with 351 reservations.

It became clear to KLM very quickly that the idea of a direct flight to Miami is a popular one among the Dutch Dance Scene. It's why we took on the bet! said Martijn van der Zee, Vice President of E-Commerce at KLM. We can rightly call it a first — the first time KLM will deploy an aircraft following a request on Twitter. Social media are becoming more and more important.

Posted in News

NEVER MISS AN ISSUE...

Our Instant Issue Service sends you an email whenever a new issue of Airliner World is out. SAVE ON QUEUES - FREE P&P